Marley Spoon & Martha Stewart and Marley Spoon

Marley Spoon operates in Australia and Europe, a meal kit boasting deliciously different recipes delivered to your door step. It’s all about convenience, sustainability and fresh, local ingredients. The recipe offering at Marley Spoon is quite diverse including low-carb, low calorie, meat, fish, vegetarian as well as heartier meals to suit everyones taste. The brand is tailored towards customers who desire a greater variety of meals with more ingredients, flexibility and choice.

In 2015 when launching the brand in the US, there were some big players already in the mealkit sector. To boost brand awareness and engage local audiences with a face for the brand, Martha Stewart partnered with Marley Spoon and so Martha and Marley Spoon was born. In 2020, the name changed to Martha Stewart and Marley Spoon, bringing more awareness of her brand to the partnership.

Marley Spoon is all about that striking yellow! I worked across all regions creating various online and offline assets as well as out of home, monthly/quarterly/360 campaigns assets, CRM campaigns, packaging, investor reports, photo shoots, retouching, illustration, designing props for TVC’s, refreshing the brand, brand guidelines and templates.